What the Running Store Won't Tell You

Is the most expensive shoe the one you need? You rarely have to start there.

A guide written by someone who runs on road and trail and has spent three years behind the counter of a running store. It won't tell you which model to buy, because models change every season. It gives you the judgment to choose your running shoes yourself.

📖 Read the first pages free (PDF)

What's inside

• The four criteria for choosing running shoes, in order, and why comfort counts for more than gait classification.
• How much to spend and where, with three budget scenarios, and the best time to buy for less.
• How to get your size right and how to try shoes on properly.
• How to read a spec sheet without buying the hype.
• Nine common mistakes: the cheapest shoe from a big brand, carbon plates without a base, snug sizing, cotton, worn-out shoes, gels chosen for their caffeine, buying blind, building load too fast, and the wrong sports bra.
• The jump from road to trail: footwear by terrain, patience with injuries, strength work, and safety.
• A checklist for your next purchase and your next run.
• 17 studies and consensus statements cited at the end, so you can check every claim.

Format: PDF and EPUB included

One purchase gets you both formats, in English, in a single compressed file (.zip):

• PDF (53 pages, A5): great on phone, tablet, or computer, and printable.
• EPUB: for e-readers and reading apps (Apple Books, Google Play Books, Kobo…). You can also send it to your Kindle with "Send to Kindle".

Instant download after payment. On your phone, open the .zip with the Files app to see both books.

Important: this is digital content delivered immediately. By completing your purchase you agree that the download is made available right away and you acknowledge that, once the download has started, you lose your right of withdrawal. If the file arrives faulty, we'll replace it or refund you. See our refund policy.

This book is not a medical text and has not been reviewed by health professionals. It does not replace the advice of a doctor, physiotherapist, podiatrist, or sports dietitian.